The On-The-Go Marketing Idea That Takes LESS Than 10 Minutes
If you’ve previously researched online marketing ideas, you’ve no doubt stumbled across the saying “content is king!” on more than one occasion. In which case, you’ve probably wondered WHY this statement is “drilled home” by so many marketing professionals across the web.
Content marketing (informative articles, blogs, videos etc.) is a subtle alternative or complement to a more direct, message-driven strategy (promotions, sales, “book now!” etc.). Content marketing has proven POWERFUL in attracting audiences.
Content marketing is king because it…
- Delivers relevant and valuable content to potential customers (its not a hard sell, instead you are being the educator)
- Increases your credibility and trustworthiness
- Grow potential customers interest in your services
These factors all contribute to a final purchase decision.
You’re probably thinking, “How does a busy, on-the-go tradie find the time to make content?”
To answer that simply, you DON’T need to find the time! Instead of spending hours writing blogs and articles start making VIDEO content.
Video content can be created literally anywhere and as a trade business owner promoting a trade service, your content opportunities are your day-to-day activities.
Here are 9 reasons why we love video content…
All you need is a phone that videos and yourself.
There are a total of two skills involved in video content.
Skill 1: The ability to press ‘stop’ and ‘start’ on your video recording.
Skill 2: Knowing how to (or someone that knows how to) upload your video onto Facebook and/or You Tube.
It only takes a maximum of 10 minutes to record AND upload.
You can video anything related to your trade – tips, how-to, testimonials, before/after, jobsite specific content etc.
Videos can be easily and immediately uploaded straight from your phone.
If you have a big enough audience you could even do a Facebook LIVE video – no uploading necessary.
You can achieve immediate branding and brand recognition just by having yourself in your video, by wearing your company uniform or by having your company truck in the background.
Videos make it easy for you to project your personality and therefore your “business’s personality”. It’s an opportunity for potential customers to “get to know you” and see that you know your trade well. This develops credibility and trust, which will influence their decision to use your service.
People tend to be more responsive to videos and retain more. This means you’ll not only improve engagement but also remembered!
And a sneaky, all important 10. Did you know that You Tube is owned by Google?
Yes, if you upload videos to You Tube and use relevant key words as a headline, you will appear high (hopefully on the first page) for the google search for that term. Mmmmm… got your brain ticking now right!
Being remembered or brand recognition is vital in the trade services industry. Don’t think for a second that your loyal customers remember your company name. Sadly they don’t. If is for this reason we need to stay front-of-mind with our customers. Providing relevant and informative videos, consistently, will ensure you are recalled when your customer needs your service quickly.
Videos on social media are also powerful for engagement because they auto play. Unlike blog posts or articles that require people to click to read to receive their value, videos appear on the newsfeed and play automatically.
So there you go… a content marketing idea that you can do on-the-go in less than 10 minutes. You’ll be surprised how easy (and somewhat fun!) doing these videos can be.
What will be your first topic of choice?