Website Mistakes Your Trade Business Is Making
Your website is vital to the success of your marketing and your branding and essentially, the success of your trade business relies on it.
So, you need to make sure that your website sells your services properly, and answers customers who come to your website for a specific reason. If something is wrong with your website, customers will go elsewhere.
Having a well designed and properly functioning website could be detrimental to increasing revenue. So are you making these common mistakes with your website?
1. Urgency Over Target Audience.
Before you rush into getting your website up and running, you need to understand who your target audience is, and who will be using your website. Then, design your site according to their likes, dislikes, needs and wants. For example, if you have an older target, use bigger fonts.
2. Flashy Design.
Your website design should be focused on getting your customers to the right place with the right information once they reach your homepage. If your customers can’t find your phone number or email address within three seconds, you may need to consider redesigning your website. Functionality is much more important than design!.
3. Where’s The Call To Action?
Don’t give your customers mixed messages. Tell your website visitors what you want them to do next. Make the call to action very clear.
4. Paying Big Bucks.
Do some research into who the right person is to design your website. You normally get what you pay for, however, make sure you’re not paying big bucks for a flashy designer who doesn’t understand your small business and getting a good ROI.
5. Stale Content.
Make sure your website is updated as things change. Customers will expect the latest and most up to date information about your business, and if its not there, they could assume that you’re no longer in business. Not only will it keep your customers happy, it will keep the search engines happy too.
6. Not So Social, Media.
If you have a small following on social media, it may be a good idea to avoid putting links to your Facebook and Twitter until you build up a stronger following. Customers may see this as a reflection of how small your business is and it might put them off.
7. Remember – You’re A Tradie, Not A Web Designer
Your website is often your customers first experience with your business. Can you really do it justice without any web design experience and a DIY website? First impressions are everything, so don’t allow your customers to make assumptions about your business because of a badly designed website.
Avoid these common mistakes made by small businesses and you’ll see your bottom line grow, thanks to a well designed and properly functioning website.
Websites, and marketing in general, is one of the HOTTEST topics we discuss with tradies right around Australia.
To find out more about websites specifically, why not check out The Tradie Show Episode 6: The Tradie’s Guide To Building User Friendly Websites.
In addition to this, come and say hi at one of our upcoming Future Tradie Live Events, where we will go more in-depth about crucial marketing techniques for trade businesses. Interested? CLICK HERE for details…