Start Up. Scale Up. Sell Up.
For tradies who want to make more profit
and fast-track freedom

Are you playing average in your trade business?

The purpose of Start Up, Scale Up, Sell Up is straightforward: to provide you with the exact steps to build a profitable trade business by addressing the problems you’re facing — keeping up with technology, charging the right hourly rate, managing your cash flow, marketing, customer retention, and chasing debt. Written by Andy and Angela Smith, fellow trade business owners and co-founders of Lifestyle Tradie, this must-have book captures trade-specific strategies that work.

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Inside You'll Discover

 Why 90 per cent of tradies are struggling in some way
 Every tradie is a control freak (and it’s holding you back)
 Major challenges when starting up, scaling up or selling up
 Truth bombs for every tradie
 How the right business model is your key to freedom
 Five tactics to power up your profits
 Steps to transform your business without reinventing the wheel

Since 2000, Andy and Angela Smith have owned and operated a trade business. This husband-and-wife team has walked in your shoes. They’ve experienced the chaos, the crazy-long hours, the leaking money bucket, and the crippling stress. With $188,000 outstanding at one point, Andy dug his heels in, vowing to work harder and longer to solve the problem. It’s all he knew.

Even though his heart was in the right place, it was a soul-destroying situation and it took a heavy toll on the couple’s marriage. The same-old methods just weren’t working anymore. Thinking outside of the toolbox, Andy and Angela invested in their education and applied new knowledge to transform their trade business into a profitable and systemised enterprise in just 18 months.

Ultimately, Andy got off the tools. Now, it’s Andy and Ange’s mission to have a positive impact on your life and the trade industry as a whole.

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