The Tradie Show — Together In Trade Business

The Tradie Show — Together In Trade Business is a podcast for trade business owners and contractors. Who, just like you and your partner, want to lead with confidence, make huge profit and have a better lifestyle.

Hosts Andy and Angela Smith are fellow trade business owners, a husband and wife team. They’ve experienced the joys and frustrations of living and working together for more than 20 years.

The Tradie Show — Together In Trade Business is for you, if you want to hear real and relatable conversations packed with tips from expert guests and other trade business owners that’ll fast-track your freedom.

About The Tradie Show

Launch Date

We’re on track to launch this exciting new podcast in May 2021.

Listeners will be able to Subscribe to The Tradie Show — Together In Trade Business wherever they get their favourite podcasts. Series one is 10 episodes full of trade business insights.

We’re covering the topics that every trade business owner needs to know;

  • Get control over your control-freak habits.
  • Hardships of hiring.
  • Systems = Success.
  • AND SO MUCH MORE.

Sneak Peek!

Click the video on the right to listen to Andy and Angela’s exciting introduction to The Tradie Show — Together In Trade Business.

Recorded in studio, our professionally produced podcast, will allow us to be a market leader in trade business podcasting — something our research shows is clearly lacking.

Other trade business podcast publications currently available are under-produced, low budget and inconsistent in quality and delivery.

Our podcast is:

  • Consistent and on track for a series TWO.
  • Well produced and professionally edited.
  • …and most of all FUN.

Mission

Podcasts are a popular content platform because they’re easy to consume on the go, in the car, at the gym, and even at work — which is perfect for trade business owners.

The objective of the Tradie Show podcast is to get into their ears and educate tradies on how to better their trade business. Our mission is always to share knowledge and expertise with those who need it most!

  • Plug the education gap, tradies we’re never taught how to run a business.
  • Share our tried and tested methods for successful trade business operations.
  • Share the benefits of joining the Lifestyle Tradie Group community.

Audience

Research tells us Australians aged 35-54 are most likely to be weekly podcast listeners. These stats align ideally with LTG’s defined target audience(s).

Our podcast speaks directly to those who already own their own trade business, but are struggling to manage on their own, or owners who are ready to sell their business but need to systemise in order to sell up.

Prospective trade business owners are also an audience we love to target, as often they see platforms like this as research before diving into owning their own business.

  • Husband-and-wife trade business owners (mid-30s).
  • Younger tradies keen to start up (late-20s).
  • Couples looking to sell up (late-50s).

Episode Promotion

Between our database and social media accounts, we have a reach of approximately 20,000 tradies across Australia and New Zealand.

From our audience breakdown, we know this is a highly engaged segment, who are motivated to take on learnings and become better trade business owners.

We will be actioning paid pushes behind our social media to ensure that the podcast is heavily promoted to this demographic.

We are also launching our Lifestyle Tradie app mid-year. This will become a hub for all of our content, with the podcast heavily promoted on this platform.