How To Make Your Tradie Brand Consistently Look Professional

Ange
We’re your hosts, Andy and Angela Smith, husband and wife team and co-founders of Lifestyle Tradie. Are you ready to have some fun? 

Andy 
Hell yeah!  When you first start your trade business, the only thought we have about branding is to pick a name and design a logo. And once that’s done, we focus on being an expert on the tools and doing the job right.

Ange
Well, it’s common to move to things like getting our invoices out so we get paid or quoting to get the work in the first place, delivering an exceptional service, hiring the right guys for your team, and all the rest. 

Andy 
Yep, but it’s fair to say that branding is definitely not top of mind.

Ange
But did you know, Andy, that good branding can help with all of this? Plus, professional branding can make you even more memorable and it can influence how potential customers feel about your business. 

Andy 
Yeah, the customer is more than likely asking themselves, can I trust you to get the job done right? Maybe it’s, can I trust you in my home or wherever you’re completing the work? 

Ange
Well, how they feel about those things will influence whether you win the quote or not or whether you get the repeat business or whether people recommend you to their friends and family. 

Andy 
That is a hundred percent. Lucky for us, we have our wonderful guest, Rebecca Flint with us today. She’s a seasoned entrepreneur with a passion for design and branding with over 20 years of experience in the design industry. She was also the senior community manager at Canva. 

Ange
Yes. And today she’s going to share with us why our brand is more than just whacking up a logo on a van and t-shirt. So Rebecca, welcome to the show. So good to have you with us. 

Rebecca
Thank you so much. I’m really thrilled to be here to share all my knowledge with all of your audience to try and make their lives a little bit easier in running a business every day.  

Andy 
Thanks, Rebecca. You’re a superstar. You know, we love you and um, we really appreciate you joining us here on The Tradie Show today. And really a huge thank you as well, cause I know you’re gonna be sharing a lot more knowledge today, but you shared a heap of knowledge at the last Lifestyle Tradie event in July on the Gold Coast and we boy had a lot of fun and the Lifestyle Tradie crew absolutely loved you. 

Rebecca
Oh, thank you. I actually didn’t want to leave. It was probably one of the funniest conferences I’ve been to. So yeah, it was awesome. 

Andy 
Appreciate that. Appreciate that. So Rebecca, I think more and more trade businesses out there are realizing they need to make sure they’re getting their branding right. And with all your experience over the years, what’s the most frequently asked question you get from your clients about branding?

Rebecca
Yeah, it’s two things. One, they don’t often understand the difference between branding, brand, and brand ID. And then secondly, how do they keep everything consistent that they’re creating in their business. So, oftentimes, they’ll get a designer to create a logo or some brand guidelines and then someone in the business will take over that and, you know, they’ll think that, oh, I’ll use this cool font today or I’ll chuck this color in. But actually, you know, everything ended up looking a bit higgledy piggledy. So, yeah. So, then the main two things, understanding the difference between branding brand and brand ID, which we’ll cover, I’m sure, today. And also, how do they keep everything consistent when so many people are kind of touching everything that they create.

Andy 
And I agree with you. Most tradies don’t understand that we’ve never gone down that path. No one’s ever taught us that. And it’s something that we’ve learned over time, some of us, but a lot of us still don’t get it. So today’s episode is going to be perfect for everyone out there. 

Ange
So let me ask then, if a brand is more than a logo, what are the elements that make up a brand?

Rebecca
Yeah, of course. So yeah, people think that their brand is literally their logo and branding is putting their logo, say on their truck or on their shirts or on their business cards and actually the brand is made up of four separate sectors and in those sectors we have things like your vision, mission, purpose, and values. Your product, your service, your price, uh, your promise, your customer journey, and, uh, the expectations and perceptions that your customers have of you and your brand. And then finally, we have our brand ID, which makes up part of our brand. And our brand ID consists of our logo, our tagline, our imagery, our colors,  our typography or fonts and our messaging. So I can see why people get super confused about this, but your brand really encompasses all of those things and your brand identity, which your logo is part of, is kind of the face of that brand, I guess. 

Andy 
Okay. So I’m going to say this. What is the difference? Because sometimes I was a little bit confused myself there, but what is the difference between the brand, the branding, and the brand ID? 

Rebecca
Okay. So, your brand is everything I just mentioned then. Your branding is that essentially the strategy or the rules or the  advertisements and marketing and everything that kind of pulls all of that together. And essentially, your brand represents the relationship that you have with your customer or your target audience. And at the end of the day, it’s what your target audience thinks about your brand that really counts. However, with branding, given that it’s You know, the strategy of pulling all of those things together, the key to successful branding is to align what you think people think about your brand with what they actually do think. So, it’s about creating expectations. It’s about creating experiences. And the easiest way I guess I could put this for your trade is, say, for example, you’re a plumber. And part of your branding strategy is that when your team turns up to somebody’s house, they’re kind, they’re pleasant, they take their shoes off, you know, when they’re finished, they clean up after themselves. That’s, that’s part of a branding strategy is leaving the customer feeling like they’ve had a really positive experience. And therefore, they’re going to go and talk about you to their friends and refer you to other people. So it’s really about how you leave them feeling after they’ve experienced using your service. 

Ange
So that they definitely use you again, choose you as, you know, first choice and actually refer them to their friends.

Rebecca
Yes, that’s exactly right. 

Andy 
And the brand ID? 

Rebecca
Yes, so your brand ID is, is essentially what people see. So your logo, your fonts, your imagery, your messaging, so the copy that you’re using on your website and your social media and that type of thing. It’s basically the way you show up on and offline when you’re not there to represent yourself. 

Andy 
Perfect. Now, that makes a lot more sense. 

Ange
Which, I’ve heard people talk about in this realm that that brand ID really has its own personality. So, it’s got its own tone, the language it uses. Would that be fair? 

Rebecca
Yeah, definitely. So, if you think of a potential customer who might see some social media posts, then they go and visit your website. And then, you know, perhaps They get a business card off the person that comes to their house. For example, all of those things need to look consistent because you’re kind of shaping the experience that they’re going to have in the mind of the consumer before they even book you. So, your brand identity needs to help kind of convey that message and convey what it’s going to be like to work with your business.

Ange
So, in your experience, why do clients find all of this overwhelming?  

Rebecca
I mean, it’s, it’s confusing, right? 

Ange
Right. Hence the reason why I laughed. Why? That’s a funny almost question. 

Rebecca
Yeah. So, you know, you guys saw this on stage when I presented this. It’s something that’s better explained when it’s visually put in front of you, but being able to see those four buckets that make up your overarching brand and your brand identity is essentially one of those buckets. Kind of once I explain that to people they get, but at the end of the day, I think if you can think branding is how your customer should feel when they use your service, brand is creating, you know, everything from your vision, mission, values, purpose through to your customer journey and, you know, creating perceptions and it encompasses your brand ID. Yes. And brand ID is part of the brand. But it’s worked on kind of separately. And so I now, I get, I know quite a few people think that their brand ID, which makes up their brand, is branding or branding is taking that brand identity and just chucking it on a bunch of stuff. 

Ange
It does sound also like there’s a very specific process or flow that they need to kind of work on first because they can’t, you know, start talking about brand strategy from the branding perspective when they’re not really secure or comfortable about their brand ID. Is that true? 

Rebecca
Yeah, that’s exactly right. And, and funnily enough, uh, when people contact me and they’re like, I need you to help me, I’ve got a trade show next week. I need, I need a logo on a business card. I’m like, hang on, hang on, hang on. So, you know, understanding things first and foremost, who is your target audience? You know, you need to know who your target audience is. So intimately, before you even start designing anything for your brand identity. 

Andy 
A hundred percent. And that’s definitely what everyone just normally does with a business card. They get something drawn up. It doesn’t really mean anything. And then later on, they’re like, what is this logo? 

Ange
So inconsistent. 

Andy 
What is this? It’s just all over the place. But if you get this right. If you can get this right, what are the benefits you get from having this consistent branding across your social media content, your business assets, such as your tracks, websites, t-shirts, hats, you name it. What’s the benefit? If you can get this right, what have you seen in all the businesses you’ve worked for? What does it do for them? 

Rebecca
For sure. Okay. So, first and foremost, you’re going to attract the right audience. So, people who are very much in alignment with your brand, people that you enjoy working with, you’re going to attract a really good team as well. And having this consistently branded content out in the world is going to build trust, um, you know, through repetition of showing this consistently branded content. All in all, you’re building trust with not only your audience, but perhaps even future team members. So it is well worth investing time and energy into getting this right.

Andy 
Well, let’s just dumb it down a little bit and say, well, if you’re just a one man show in a truck with no sign writing, say you’re a plumber, we mentioned plumbing earlier, you’re a plumber, you’re wearing a Reese t-shirt, you’re pretty daggy, you’re wiping silicone all over your plant, you’re driving around the neighborhood, you’re getting in and out, in and out, you’re not really creating this brand that you really need. But you see the businesses these days and branding is so much bigger than it ever was when I first started as a tradie. But now the trucks are fully signed, written or wrapped. They’ve got amazing uniforms. The guys look clean and tidy. Like everything about them, they look professional. They look like they’ll do an amazing job. Like you can really talk about the difference between someone that hasn’t gone to that level and someone that has. 

Rebecca
Yes, that’s exactly right. And look, there’s actually nothing wrong with being the solo person that hasn’t quite got there yet in their journey. And if they’ve built really good relationships with their customers, I mean, that relationship building is part of your brand, you know, so therefore that solopreneur, tradie, or, you know, single business owner, they are their brand. So, you know, if they’re happy working with the types of people that will book them because they’ve got silicon all over their shirt,  because they’ve been building this brand, their personal brand for 20 years, that’s totally okay. Where you want to invest in this is if it’s more than just you. So you do have a team and you’ve got other people representing your brand because you really need to make sure that your team is in alignment with your brand and the philosophy behind your brand so that they’re creating that really wonderful experience for your customers that are going to refer you on, pay your bills, you know, and make sure that you’ve had a really good experience. 

Ange
I imagine with your team, we now need to really create that brand experience. So what does a consistent brand experience actually look like? 

Rebecca
Yeah, absolutely. So it’s really any touch point that your audience sees. So thinking about website, uh, business cards, trucks, t-shirts, right through to the way that your team are booking people in on the phone, perhaps there’s automations that are sent out, any touch point that your customers are involved with needs to have that element of your brand that needs to be consistent in there.

Andy 
And if you’re out there, cause a lot of tradies, they get their truck, they get their tools, they go down the road, we’ve heard this story before. They start working. They’re not really worried about branding or anything. They’re just getting the job done. They’ve got a few customers. But then after time they grow a little bit and they get a bit bigger and then someone might slap together some logo and some brand. It’s not really what they want, but they just go with it. It’s just what they’re known for. But then all of a sudden they get to a point and go, okay, I’ve got to pull the trigger on this. I’ve got to do a refresh and a big update of everything I’ve done or that I need to do. So how would you go about that?

Rebecca
Yeah. If they were to do it themselves, it’s kind of about getting the team together and really getting some alignment in their values, vision, mission, purpose, where the business is going, what sort of perception they want the customer to have, what is the customer journey from that first frame call through to actually getting that bill paid. You know, and as a team kind of developing that, if not, you could work with a professional to help you do it as well. I’m launching a membership next year that’s going to help TradieWise and other people in businesses actually create this for their own business. Amazing. So there’s lots of different ways people can do it, you know, and if you want to do it on the super cheap, you can certainly watch YouTube videos and figure out the process yourself. But it is a very step by step process. So, I love holding the hands of my customers through that process. 

Andy 
And I think sometimes it’s the old saying, if you want it done right, sometimes you just have to pay for that and get it done the right way the first time. Otherwise, you’re swapping and changing every few years and you just don’t have that consistency. 

Ange
What I find with tradies is anything to do with marketing, they are somewhat reluctant to spend any money. Like, we even talk about the fact that even marketing is seen on a profit and loss statement under operating expenses. So, they even use the word it’s an expense versus the fact that it’s clearly an investment. So, when we start telling them marketing is critically important, you need to actually set up this brand ID. It needs to have this voice consistently through all socials like you’ve been talking about. How then can clients measure a return on investment in their branding so they understand the impact?

Rebecca
Yeah. I mean, there’s a difference between ROI on a marketing spend or, you know, ad spend versus branding. So branding being the strategy that kind of pulls everything together, branding being the way that you leave a customer feeling after they’ve experienced your service. So what you, what you might measure, say, in marketing or advertising, which is KPIs or return on investment in a money perspective with branding, it’s, Are your customers referring to you? Are they rebooking you? Were there any complaints after the service was being performed? And did they pay your bill on time? So if you can kind of tick those four boxes, then you know that your branding experience is highly likely quite good. So therefore, you know, the return on investment having spent that time to get it right has paid off.

Andy 
And you find really with, we talked about this in previous episodes and quite a lot over the years is A, B, C and D customers. And so many trade business owners, they don’t have everything set up the right way as we’ve talked about already today. So they’re actually picking up C and D customers who really aren’t the right quality of customer they need because they haven’t set up the branding and they’re not attracting the A and B customers. And then they get stuck in this spiral of going, I’m busy. I’m busy. I’m busy. I’m busy. I’m making no work. I’m getting screwed over. Times are tough. I’m busy. I’m busy. I’m busy. Because they’re not at this A and B point where you’ve got good customers. You’re making good money and offering an incredible service.

Rebecca
Yes. Yeah. It’s a problem that if you don’t stop and you know, it’s like strategic planning really for your business, isn’t it? You don’t stop and do that plan, then you kind of don’t have that North Star to work towards. But yeah, if you get this right, you’ll just have A and B customers. 

Andy 
Because I know there’ll be tradies out there who are listening to this podcast now and they’re like, Oh God, that sounds a bit difficult. Oh, you know, I’ve got a logo. I don’t really need all that fancy stuff. And that’s not really me. And, and as you mentioned, if you’re a one man show and you’re just happy with what you’re doing and you’re, you’re making a dollar and you’re comfortable, then that’s great. But most tradies want more. Most trade business owners want more. But the thing is. That I put the time and effort in now as a tradie, we always talk about Billy Bumcrack and people that don’t have insurance and do it the wrong way and they don’t have the good quality. But it’s really interesting that a lot of tradies, because we don’t know any better, we go through running our business. It’s cutting corners, using backyard people to help us with logos and all this crap. And it doesn’t set us up in a good way. And at the time we think we’ve saved a dollar, we’ve saved a little bit of money, but in the long run it’s actually cost you more money because you haven’t set it up the right way from the very start. And I know I’m touching on tradies now, but this is all small business owners, right? Like you worked very heavily in Canva for such a long time. I mean, I mean, you must have seen this many, many times. 

Rebecca
Yeah, I think I’ve worked with hundreds if not thousands of small business owners over the last 20 years. And I know for sure the ones that invest the time and energy into getting this right at the start, not only attract really great clients to work with, but they also feel proud of how they’re showing up. You know, they’re proud to put their content out there. They’re happy with how they look. And that just kind of provides a next level of confidence that you need to have in business, you know, and when times get really tough If you’ve got a good brand and you’ve got good customers and you do have really good referrals, that’s when you can start to lean on those other marketing strategies like putting out a referral campaign or, you know, doing things that you know that your trusted audience is going to respond to because they know I can trust you because you’ve built a good brand, you know, so it isn’t just a logo on a shirt. And how you turn up in your nice truck, you know, it’s so much more than that. And it can be worked on in small increments over time. It doesn’t have to be done all at once. But, you know, just getting started and changing something or at least getting that north star, that vision, like where are we working towards and getting your team on board with that, you know, then you can start to implement and change some of those other strategies or pieces or assets or design materials in your business.

Ange
What I think a lot of trade business owners need to remember is, as much as we believe that our business is the best or whatever, a plumber is a plumber, a sparky is a sparky, a pest, you know, company is a pest company and there are so many of them in one tiny geographic area. So, this is getting your brand ID and getting your branding to a level that is super professional and represents you really well. So that you stand head and shoulders above your competitors, because this is going to make the difference. And in the current state, now over the X last number of years, I’d say when technology has really kicked off and someone’s got a mobile device in their hand, the expectations from our customers are now sky high. So therefore, they have an expectation, you’ll call them back immediately. Or to be honest, they’ll have an expectation you answer the phone within one call. And the language you choose, the professionalism consistently, and often that is because a friend has recommended you from the start. So if you even unpack  how that recommendation came up in the first place, it really does come back to how you as a professional represent yourself out in the market. And this is where we truthfully believe this is so important to get right because the customers actually demand it. 

Rebecca
Absolutely. I mean, I’ve just gone through a new build process here on the Sunshine Cruise. Let me tell you, I have experienced all levels of whether someone has a good branding strategy or not, you know, and sometimes the tradesman that turns up to your house is great and does great work. But then the person that you’re dealing with in the front, at the front office or the person that’s dealing with accounts is a dragon. And then that just ruins that whole experience, you know. So, it really, um, I can’t stress enough how important it is to have your brand flow through every single aspect that you have in your business, you know. So, just, Yeah. Makes such a difference. 

Andy 
Yeah, it does. And we’re talking about people that want to step up and take their business to another level. And I love that. Well, I mean, that’s what we do. We’re always about lifting people and making sure they become better. And I think in life, everyone should be looking at doing that. And I think there’s a lot of great pointers that you, you put out there and there’s a, there’s a big difference, isn’t there? Between good branding and bad branding. And in my head, I’ve just got this example, okay. And the example is, the Dr.DRiP. Like when we, everything we’ve talked about, like we nailed that in our business, Dr. Drip and didn’t matter whoever worked for us, I had to say they rocked up to the job the same time we answered the phone the same time the customer had the full experience from the very start to the very end and we absolutely nailed it. But we charged accordingly for it as well right. And that’s where all of our customers A and B. And now I’m thinking back to one of my mates, you know, I’m a Narrabeen high boy left in year 10, extremely smart. No, not really. But a mate of mine who left at a similar time, he was a year older. He got into lawn mowing. Now he was doing heaps of lawn mowing up and down the beaches. Now. I know he was making pretty good coins doing this. Like, I know that, right? But when he rocked up, he either had old Dunlop volleys with holes in them, or there were these shoes, I don’t know if you remember them, the K2, the real dorky running shoes back when I was probably in year six. 

Ange
I’m not that old. 

Andy 
Right. Okay. Well, you don’t know them, right? The K2, but the older people are going, oh yeah, we know those.

Ange
It’s a Northern Beaches thing. 

Andy 
I think they’ve been retro back into the system. I think some people are wearing them again, but anyway, he’d have them. He’d have a pair of boardies on that were ripped and he’d have a barley bintang singlet with holes all through it. Right now, he looked a disgrace to be honest, but he was very good at what he did and I’d say to him, mate, clean up a bit. And he goes, nah, nah, my customers know who I am. I’ve got a good loyal base, but people saw him in a way that was just his brand. And I just love how you said that earlier. Yeah. Sometimes you can just have,  that’s right. And he made good money. So if you’re doing it your way, you’re making really good money and you’re super, super happy, that’s okay. But if you’re working by yourself and you’re not making really good money and you think there needs to be a change and your branding’s terrible, maybe you’ve got to step up to the plate and have a look at that. 

Rebecca
Yeah, a hundred percent. I think, you know, the other thing to consider too is that guy that’s mowing lawns, awesome. You can’t scale that. You can’t scale him, you know. So  that’s his brand and that’s his personal brand and he’s got those relationships. If he then brings someone else into the business and they are differently nicely dressed and, you know, they do show up with the fancy little mow or whatever. That’s actually kind of against his brand that he’s built over the years. And then that, yeah, and that creates a bit of misalignment there. So you can’t have one that shows up one way and someone else that shows up in another way. 

Andy 
You gotta love the Narrabeen lads. I’m very loyal to the Narrabeen crew. But, uh, Rebecca, that’s been, 

Rebecca
I went to Narrabeen too. 

Andy 
Oh, I didn’t know that. Okay. So, okay, uh, I won’t, because they’re going to show you your age. 

Rebecca
And I’m much younger than you. 

Andy 
Yeah, I know you are. I know you are. 

Rebecca
No, I’m not. I’m probably not.  

Andy 
Well, it’s good to see us, this Narrabeen crew, really making it. 

Ange
You stick together.  

Andy 
Yeah, we do. 

Ange
We stick together. 

Rebecca
A lot of superstars have come out of Narrabeen, I have to say, you know. I think, yeah, look, that’s a conversation for another time.

Andy 
It is. It is. 

Ange
The shorter that is, don’t judge, right? Just because you went to a public system does not mean you are not going to succeed in life. 

Andy 
Narrabeen High back in the day. That’s for sure. 

Rebecca
Narrabeen produced some wallabies, some waratahs, you know, some Olympic athletes. So, you know, a lot of, it’s a lot of successful business, ain’t it? 

Andy 
It certainly did. And it’s been really helpful today just for everyone to understand because you know what? We all do go to TAFE us tradies, but there’s no one out there that teaches this. And this is what we talk about a lot at Lifestyle Tradie about getting your foundations of your business right. And these are all part of those foundations. You get it right. It’s going to propel you forward at length. And that’s what you need to do is get the foundations right. 

Ange
Absolutely. 

Rebecca
Yeah, that’s right. Yeah, and it doesn’t have to be the tradie in the business that does this. You know, it could be your partner, your sister, husband, brother, you know, someone else that’s in the business that can help you with this. So, oftentimes it’s, you know, it is the receptionist or PA that kind of takes over this thing in the business. So, whoever it is, you know, they just need to make sure that they’re keeping everything super consistent. 

Andy 
And I know some tradies don’t have that help around them. So they need that help. But I have to say this, like one of the best things that I do is I’m a really good finger pointer. I’ve got the right people around me to help. 

Ange
Outsource. 

Andy 
Yeah, I do. And I’m very, very good at that. Cause I, you know, I don’t have that knowledge, but I don’t think anyone out there has the knowledge of every single piece of the pie. Um, it’s all about learning it and having the right people around you to build that. So, Rebecca, we play a little game on The Tradie Show, and we’re going to ask you three rapid fire questions. Um, you’re going to need to answer them in under 30 seconds. Are you ready?

Rebecca
I’m ready. I think.  

Ange
Okay.  

Rebecca
I’m a little bit scared. 

Ange
No, you’ll be great. So, what is one strategy you use to start your day right?

Rebecca
Coffee. 

Andy 
Oh, coffee.  I don’t mind that one either. 

Ange
How do you take your coffee, Rebecca? 

Rebecca
Well, at the moment I’m doing intermittent fasting, so I’m having a long black and so I don’t start eating until 10 o’clock. So yeah. 

Andy 
I love long black. 

Rebecca
Actually, to be completely honest, the first thing I do when I wake up is actually set an intention for the day and you know, hopefully I can carry that through. I’ve got two small children. I have this business and my husband travels a lot for work. So oftentimes by the time I get down the stairs, he just  got out the window. But I think trying to mentally start your day in a positive way, it’s a good way. 

Andy 
Okay. Question two. What’s something that’s really made you smile recently?

Rebecca
Definitely moving to the Sunshine Coast and moving into our dream home. We were in Warriewood I’ve been in Northern Beaches girl my whole entire life, so we were in Warriewood up until January this year and we finally got to buy a house in a swimming pool in a backyard and just seeing my kids play in the backyard or the swimming pool just absolutely lights up my heart.

Andy 
Yeah, love that, I love that. 

Ange
Listening to little children’s laughter and play has got to be one of the most gorgeous sounds in the world. 

Rebecca
100%. 

Andy 
Hungover or not. 

Rebecca
When you’ve got little kids, you can’t quite, 

Ange
No, it’s a phase of life, no drinking, correct. 

Rebecca
Yes. 

Ange
So what is the best piece of advice you’ve ever received? 

Rebecca
Oh gosh, I think it would have to be on my first day of high school, my dad said to me, I’m going to give you one piece of advice. And I thought, Oh God, here we go. And he said, he said, just be friends and be nice to everyone because you never know when a relationship is going to come back around full circle. And I have to say that has been hands down the most basic but most important piece of advice. And given that now I grow communities and I help people with their brand, like how you show up and how you leave people feeling after you’ve interacted with them, is essentially creating, you know, this perception of whether you’re a nice person or not, and whether someone wants to do business with you or not. And my dad ran a huge multinational surfing company. I don’t know if you’ve heard of FCS and Gorilla Grip. 

Andy 
Oh yeah, definitely. 

Rebecca
His friend and my dad, yeah, my dad and my uncle and another guy from Avalon. And so, He traveled the world. He built this huge big company and he said at the end of the day, it’s the relationships that you have around you that count. So just be kind to everyone. 

Andy 
I love that and there’s no doubt about it, Rebecca, you are one of the best. So I just want to say a big thank you for enlightening all us tradies out there today. We obviously love having you as a guest. And if anyone out there wants to get in touch with you, and just to ask for some more advice, or maybe even a strategy session about branding, where can they find you? 

Rebecca
Yeah, just go to my website, which is rebeccaflint.com. That’s got loads of free resources on it. And you can book a free strategy call through there as well. So yeah, happy to point you guys in the right direction. 

Andy 
And everyone listens to that because she is a superstar.

Ange
Thank you so much, Rebecca. It’s always amazing having you with us. We really appreciate you sharing your knowledge. It’s been incredible.

Rebecca
Thank you for having me, guys. 

Andy 
Alrighty, friends. That’s a bit of a wrap for The Tradie Show today. I think everyone would agree, what an absolute cracking episode. Until next time, hell yeah!  

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