Even though direct mail is considered outdated by many marketers, it actually boasts a strong response rate. In a highly digital age, it’s surprising, but true. …
Collecting business testimonials is important. Once you’ve collected the them, what do you do then? It’s not enough to receive customer testimonials. Knowing how to use …
Customer testimonials catch your prospect’s attention and build a relationship of credibility and trust. Let’s face it, today’s consumers are skeptical. Can you blame them? When other …
It concerns me many small (and some large) businesses waste marketing dollars on inconsistent marketing. Marketing consistency means customers will immediately connect with your business. Here …
The potential marketing activities available to trade business owners are in abundance… YET, those making full use of these options are FEW and far between. …