What is Your Focus?
May 21, 2015
So, I’ve asked you a couple of questions:
Where does all your attention go working in your trade business?
Where is all your energy going? Your focus?
Is it working to achieve something specific in the business?
Are you actually working on the right thing?
because if you’re like most trade business owners and want good solid turnover with a healthy profit margin, then you need to focus on a few CRITICAL AREAS within your business. Here’s how I see it…
Watch this video NOW…..
Using this video as an analogy, you’re laser focused on the ‘white bits’ in your business. These could be the back-log of quotes, that new website or simply so entrenched working on the tools there is simply no time for anything else.
You are so single focused on it that you forget any other part… like the ‘black parts’, or worse still, ‘the moon walking bear’!
You could be totally focused on the WRONG part of your business to gain massive results.
To be really frank, you need to know what the ‘moon walking bear’ is in your business. Do you know?
What areas SHOULD you be focused on to gain MASSIVE results? To boost turnover and drive a healthy profit margin.
If I had to list just 2 critical areas I would say;
1. Embrace Technology
Nothing makes your business operate with more precision, with more clarity than operating a cloud based and paperless business.
No longer are the dinosaur ways of operating a business acceptable when there are over 200 different CRM programs to choose from with cloud based accounting packages that seamlessly connect.
Time to kiss the paper diary away once and for all!
2. Implement a Strategic Marketing Plan
Marketing is a MUST in every business if you want to survive. There are a few parts to this – firstly, what market segment are you working for? Commercial, residential, strata etc.
Then when you’ve nailed that, what actual marketing activities will you conduct to attract new A grade customers from within each of these market segments, and how do you make them come back and use you again?
Is there a plan that you follow? Because if you don’t have one, this is a MUST!
Are you doing both of these well?
As the saying goes ‘Where Attention Goes, Energy Flows’
Make sure your focus is going to the right ‘moon walking bear’!
- Join our Kick-Ass Tradies Facebook Group, for access to trade business specific conversations, tips and resources, plus a like-minded community of tradies.
- Book a 15-minute Game Plan Call with Andy, owner of Dr. DRiP plumbing and co-founder of Lifestyle Tradie, to clarify your priorities and get clear action steps.
P.s. If you want to find out more about the ‘moon walking bear’ in your business, CLICK HERE.