Your website is vital to the success of your marketing and your branding. Essentially, the success of your trade business relies on it. Your website should sell your services properly. If something is wrong with your website, customers will go elsewhere.
Having a well-designed and properly functioning website could be detrimental to increasing revenue. Are you making these common mistakes with your website?
1. Urgency over target audience
Firstly, get an understanding of who your target audience is, and who will be using your website. Then, design your site according to their likes, dislikes, needs and wants. For example, if you have an older target, use bigger fonts.
2. Flashy design
Your website design should be focused on getting your customers to the right place with the right information once they reach your homepage. If your customers can’t find your phone number or email address within three seconds, you may need to consider redesigning your website. Functionality is much more important than design!.
3. Where’s the call to action?
Don’t give your customers mixed messages. Tell your website visitors what you want them to do next. Make the call to action very clear.
4. Paying big bucks
Do some research into who the right person is to design your website. You normally get what you pay for. However, make sure you’re not paying big bucks for a flashy designer who doesn’t understand your small business and getting a good ROI.
5. Stale content
Make sure your website is updated as things change. Customers will expect the latest and most up to date information about your business, and if its not there, they could assume that you’re no longer in business. Not only will it keep your customers happy, it will keep the search engines happy, too.
6. Not so social, media
If you have a small following on social media, it may be a good idea to avoid putting links to your Facebook and Twitter until you build up a stronger following. Customers may see this as a reflection of how small your business is and it might put them off.
7. Remember – you’re a tradie, not a web designer
Your website is often your customers first experience with your business. Can you really do it justice without any web design experience and a DIY website? First impressions are everything. Don’t allow your customers to make assumptions about your business because of a badly designed website.
Avoid these common mistakes made by small businesses and you’ll see your bottom line grow, thanks to a well designed and properly functioning website.
What’s next?
- Join our Kick-Ass Tradies Facebook Group, for access to trade business specific conversations, tips and resources, plus a like-minded community of tradies.
- Book a 15-minute Game Plan Call with Andy, owner of Dr. DRiP plumbing and co-founder of Lifestyle Tradie, to clarify your priorities and get clear action steps.
