Amazing customer service can make your customer feel like a priority. Exceeding customer expectations will secure a loyal customer and also their recommendation. Word-of-mouth can be a powerful tool for your business. It can result in multiple new customers at a minimal cost. What are you doing within your business to please your customers and secure their recommendation?
Here are 4 cost-effective ideas:
1. Send a handwritten thank you note
Writing a short thank you note is one of the easiest ways to impress a customer. This act could be the difference between repeat business and losing a customer. It should take less than 5 minutes to do for a great return! The customer will appreciate you have put time and effort into thanking them for choosing your business. Personal trumps an impersonalised, blanket email.
2. Send a short, personalised email
For those who are more cost conscious, a personalised email can do the trick. It needs to be done at a random point in time. This check-in with a personalised comment reminds them of your business in a pleasant way. It can often lead to them recommending you to friends or family!
3. Send a small birthday gift
Send customers a small gift for their birthday. It’s the little things such as this that are not expected which will impress them and keep your business refreshed in their mind! If you have cash to splash, go a step further. Maybe a hat or shirt from their favourite sporting team? It’s a sure way to wow them and secure a recommendation from them.
4. Offer up vouchers or a free service at random
Pick a time of the year where expenses for customers are high, perhaps Christmas? Around this time is a good way to boost sales while also connecting with customers. Provide vouchers ($50 off your next job) or a free service (for plumbers this could be a free tap service).
This doesn’t need to be offered to every customer. Segment your customers based on buying behaviour or demographics. Send to one or two segments. Start small and reap the benefits of increased profits and customer recommendations.
What’s next?
- Join our Kick-Ass Tradies Facebook Group, for access to trade business specific conversations, tips and resources, plus a like-minded community of tradies.
- Book a 15-minute Game Plan Call with Andy, owner of Dr. DRiP plumbing and co-founder of Lifestyle Tradie, to clarify your priorities and get clear action steps.
