Make your trade business go VIRAL on social media. Guest starring Nathan Stafford, from Nathan’s Lawns & Gardens

Andy 
Oh my God, you’re so right, Ange, they just are obsessed with TikTok, aren’t they? And they’re just doing so many weird TikTok dancers and getting in the backyard with their mates, and it’s just like, Man, are you guys on drugs?

Ange
They’re kids I hope.

Andy 
Oh, no, exactly.

Ange
It’s a new trend, isn’t it? With these arms waving around and clicking and clapping. I don’t get it, but whatever makes them happy.

Andy 
Yeah, a hundred percent. But it seems like it’s not just teenagers that are hooked. It’s really become a huge platform that most people seem to have these days. Whether you are posting or you’re just scrolling through what seems to be endless content, which is why so many businesses seem to be moving to the platform to promote themselves, including us tradies.

Ange
Yeah. It really is just another great way to get yourself in front of your customers if that’s where they hang out. So I think social media in general for tradies is just another touchpoint. You know, I wouldn’t necessarily say that if you’re a plumber and your customer has a burst hot water system, that they’re going to go to social media to find you as a plumber, right? But if you can do it right, you can stay top of mind. And it’s more about brand awareness and exposure.

Andy 
Yeah, that’s right. I think that’s the key here. It’s that you have to do it right. And our guest for today has really nailed this. So here to give us some insights into social media and TikTok for tradies, it’s Viral Sensation, Nathan from Nathan’s Lawns and Gardens. Hey Nathan, how are you going buddy?

Ange
Hey Nathan.

Nathan
Good day. How are you doing?

Andy 
Mate it’s so good to have you here and we’re really excited to hear your stories. Obviously a lot of you out there would know him and we certainly do as well. So it’s so good that you could come and have a chat with us today. So what we’re gonna start with is, let’s just kick off with some basics, Nathan. Um, you’ve got your own mowing business and can you start off by giving us a bit of a rundown on that and where you’re located and how long you’ve been in business?

Nathan
All right, so I am located in Ryde in Sydney. Yes, I have been self-employed for just over 15 years, and I do lawn mowing and gardening for many clients throughout Sydney.

Ange
Fantastic. And for those of you who don’t know Nathan, you have this ridiculously impressive following on social media. Yeah, like over 400,000 on Instagram and a whopping 1.2 million on TikTok. I know. So you literally record yourself mowing lawns and cutting hedges to perfection. Can you share why on earth you started doing this on social media?

Nathan
Okay, so one night I was watching, I don’t know if you’ve heard of that lady from Dr. Pimple Popper.

Andy 
Oh yes I have.

Nathan
I was watching some of that kind of stuff.

Andy 
Oh, yuck.

Nathan
And had it finished and then there was a guy mowing a lawn. I was like, this was way back. And I was like, yeah, this is pretty interesting. I reckon I could do this. So I thought, you know what? I’m gonna get in there and make a video and see what happens. And, um, yeah, I put one up and I’ve got about five views and I thought that was pretty fantastic. So,

Ange
I bet.

Andy 
So your mom, your dad, and your brothers and sisters.

Nathan
Pretty much. Pretty much.

Ange
So what made you keep going? If you did one, only got five views. What happened then?

Nathan
I guess when I went and decided to do another one, it got a few more views and then I did another one. I got a few more views and I thought, you know what? This might be a new trend. I reckon I can get somewhere with this, so that’s why I kept going with it.

Andy 
Mate, that’s unreal. And so just give us a bit of a rundown of how you do that. Obviously you’re mowing lawns and your cutting edges. Do you have someone with you to film you or do you set it up on a tripod? Or how, how do you set it all up when you’re doing this?

Nathan
Okay, so I’m, I’m old school. Um, so I don’t have a tripod. I get my mobile phone, that’s all I use. And I stick it in a shoe. I carry a shoe around with me and I stick it on an auto bin or my ladder. That’s what I use to film.

Ange
That’s so mozy.

Andy 
Mate, that’s awesome. That’s awesome. And, and then that’s it. And then you just go home and edit the videos and then,

Ange
Hang on, hang on. I actually just wanna circle back because this is actually really interesting. I wanna ask you, Nathan, how do you actually come up with the content in the first place?

Nathan
Okay. Good question. So, A lot of it is also looking on the internet, seeing what’s, uh, trending at the moment. And also I think about what I am interested in, in looking at, on the internet as well.

Ange
Um, but you mow lawns for a living, so of course you are interested in it.

Nathan
Yeah, but I, yes, correct. But it’s how I can get ’em onto the internet where everyone else can actually have a bit of enjoyment of watching them as well. So one of the main things that I’m looking at when I’m recording is, The quick transformation videos or something that’s quick that keeps the attention of the viewers because the longer they are, people can switch off. It’s very hard to keep that entertainment going on on lawn mowing.

Ange
So how long would you say each of your clips are?

Nathan
Okay, so I find my most successful clips are 15 seconds. That will be a time lapse.

Ange
Oh, wow.

Nathan
Um, and if it’s a big cleanup, I would stretch it. This is every, everything by YouTube, I would stretch it to about 45 seconds. Anything after that, um, the viewers will switch off.

Andy 
Yeah, it’s crazy, isn’t it? It’s a very, uh, response that’s gotta be so quick and sharp. So, yeah. Do you have to start with something that really is eye popping to, to get it, like, like you,

Ange
You mean like a messy lawn?

Andy 
Well, maybe not a messy lawn. Like he’s a good looking bloke and he’s a tradie. And do you take your shirt off mate and flex the muscle? That’s what I’m saying, hang like that.

Nathan
Oh no.

Ange
Why are we laughing so hard?

Nathan
No, I dunno. Um, I don’t even remember what the question was. Just,

Andy 
Well, what, how do you start? How do you actually start the video to get that ruler reaction at the beginning?

Nathan
Okay. So one of the most important things, and this is all learning by doing that I’ve found over the years, one of the most important things is that, Thumbnail that, that, uh, caption the picture on the, on the video that people will see straight away, um, on whatever social media channel it is. You’ve gotta make that one the good one. So it’s definitely you doing something in that picture that is gonna attract those people to go, I wanna watch this.

Ange
Give me an example of what, what is, what is that for you? What is one of those images?

Nathan
Like we were saying before, a very overgrown lawn with me standing pretty much in the middle of it, sunk inside it where people are going, oh my God, look at this lawn. What’s happening here? That will draw people in, um, or like me whipper snipping with it close up to the camera. Something like that.

Andy 
Sorry. Are you finding, like, are you, because obviously if they were your customers, they’d never get that long. Like, are you trying to find properties that have rules for long grass and something interesting and going, wow, that’d be a good video. How, how are you doing that?

Nathan
That’s such a good question. So I have my regular clients and I’ve had for many years, I do say it’s lawn mowing every fortnight in summer, monthly in winter, et cetera. But then I also do a lot of cleanup, one-off jobs for real estate agents or just random people. Um, those ones are the gold for me. Um, Of course I need their permission first to record. Um, and I have been doing just recently where I will go around and knock on someone’s door. I might do it once a month at the moment and I’ll say, Hey, can I mow your lawn or do a cleanup for free? Um, some people are cool with that and others are like, Leave me alone basically.

Ange
So, how long does it actually take you, like how many of these you’re actually recording each week and how long do they take?

Nathan
Okay. So with all the different channels, Instagram is my main channel. I feel it does the best. Uh, even though TikTok I have, you know, over a million followers, that’s, that’s a totally different social media. Um, it’s a hit and miss, that one. Um, I would basically try it. It’s all about consistency as well, uh, for me, I must be uploading minimum one video per day, minimum, sometimes two.

Ange
Wow.

Andy 
Wow.

Nathan
Um, I’ve found that if you drop off for a few days, uh, it takes a big hit on the algorithm on your accounts.

Andy 
So if you are doing one or two a day, how much time? So firstly, how much time do you spend on getting your videos right and posting it on social media? And then secondly, how much time do you do research on post social media? So what I’m trying to work out is pretty much how much time are you spending on this?

Nathan
All right. So when I’m just out doing, uh, like for my Instagram or whatever, just a quick time lapse of something where it’s just me doing an edge or trimming a hole, page, or I’m doing a whole lawn, um, I’m only literally doing a, um, time lapse. So my camera is in one spot, so it takes me like literally a minute to set up. And then when I get home, I’m just putting it into fast forward on my app. So that takes me a good three minutes and then two minutes upload music. So it’s like five minutes a day when it goes to YouTube where I’ve gotta change the angle of the cameras. I can be spending two hours on a video.

Ange
Wow.

Nathan
To get that up.

Andy 
And that’s why Instagram’s a bit more of your favorite and yeah. Do you, do you, do you actually look at your followers and actually go, who are they? Like, yeah. You know, TikTok to me seems like a younger sort of crowd, but I know that’s changing. But, um, you know, if you look at TikTok versus Instagram, is there an age difference between those two?

Nathan
Yeah. So with um, TikTok, there are a lot more younger, uh, people on there. With Instagram, it is definitely all ages. I do, uh, I do get on there and have a look at, you know, who’s following me, or there’s a little section you can check on, you know, verified people of who, who, you know, celebrities or whatever follow you. I like to get in there and have a look, you know, like, of course who’s, who’s interested in this kind of stuff. Yeah. Um, there’s some, you know, some odd stuff goes on in, on the internet, but, um, yeah.

Ange
So Nathan, can you tell us a bit about how it’s benefited your lawn and gardening business?

Nathan
Yep. Okay. So with clientele, I don’t have a website. Um, I’ve never, uh, Bought or paid for a website ever. I’ve always used social media and again, old school I used to hand out flyers, you know? Advertisers on the local Facebook groups, you know, that kind of stuff.

Ange
Those still worked, by the way.

Nathan
Yeah. And, um, yeah, so that’s all I ever did. I used to have everyone saying, you need a website, and I just, I never, ever decided to get one. Social media has always helped. Have I gained, uh, more customers? A hundred percent. I get a lot of people that, you know, inbox me and say, Hey, we’ve seen your work. Can you come out and do something for us? Um, I think the best thing also that I’ve gained through social media is I’ve had a lot of big companies come to me and say, Hey, we love your work. Can you do some collaborations? Or, you know, we wanna be yeah, do sponsorship, whatever. So it’s definitely helped.

Andy 
So in regards to that, cause I know, you know, I’ve got some friends that are doing some pretty big stuff on YouTube and they get paid quite a lot really. Um, do you, you don’t get, do you get paid with TikTok and Instagram? Do they do stuff? Uh, cause I don’t even know.

Nathan
Very interesting. Yeah. Okay. So TikTok, yeah. Considering the amount of followers I have and the views that I’ve got, I have not been paid 1 cent. Uh, if this was in other parts of the world where they do pay, I’d be pretty comfortable right now, to be honest. Um, but yeah. YouTube, that’s something that I’ve just started getting into and that’s growing really quickly at the moment, my channel, and, um, of course that is paid. So that’s interesting. And, um, yeah, I’m, that’s where I’m talking.

Ange
I love that you’re leading this industry by using social media. I think it’s amazing. It’s funny how, um, how rewarding it is to watch your 15 minute clips and see something that looks so revolting, turn into something of sheer perfection, and I guess that’s what everyone loves about it.

Nathan
Yeah, it’s, it’s, I, I’ve said this a few times, it’s, a lot of people love that transformation, um, that before and after. And a lot of people, I know many people, their backyard is a mess and they’re like, I don’t wanna get out there and do it. But they prefer to sit down and watch someone else doing it on tv.

Andy 
That’s funny. How, how, um, times have changed. You know, I, you see a lot of those videos now where it’s people building a fire. And then they’re cooking sausages on the fire and it’s just got a little, you know, it’s the ambience and the waterfalls in the background. And it’s all that kind of stuff. But, so that’s interesting. You’re right. So you’ve got a lot of followers on TikTok. 1.2 million, I think we said earlier. So a mate of mine’s got a couple of hundred thousand on YouTube and he’s getting between four and 5K a month in, in, um, royalties, which is huge. That’s really big money, but TikTok zero, that’s, that’s crazy. And Instagram, sorry, did you say Instagram is zero as well?

Nathan
Uh, with Instagram, well, I have made money and I have made money through TikTok, but not from TikTok itself. I’ve had brands come to me and say, Hey, we’ll give you some gear. Um, can you make a video and we’ll, we’ll pay you. Uh, there hasn’t been a huge amount, but there has been some, but with Instagram, I have had many companies come to me and say, Hey, we’ll pay you to put up some videos and whatnot.

Ange
Paid sponsorship can be great.

Nathan
Yeah, a hundred percent.

Andy 
So there’s no doubt about it, mate. You’re an absolute killer guy and you’re a viral sensation in the world of Aussie tradies. But, um, was there, one video in particular that just exploded for you because I know you said you started off mowing a few lawns, you’re doing a few hedges, and then you started probably getting a little bit better at it. But I’m assuming there’s one video that just puts you on the map. Would that be fair?

Nathan
A hundred percent. So right last year, uh, was around April, May or something, I had to go out and do, I was just starting, uh, on Instagram and TikTok, it was starting to build, Instagram was up near 20,000 followers. And Instagram, uh, TikTok, sorry, was up near about 10,000 as well. So I was just starting to get a bit of momentum and then I made this one video that I put on TikTok on a Sunday night. I’ve always found that Sunday nights are the best time to upload. And, um, I put a video up, it was a three part, um, Cleanup of a driveway, a hedge out the front, and a massive overgrown lawn. I made a video in 45 seconds with music. That was most important to, is the music that you add to it. And um, I knew before I put it up, I, I had a feeling, I said to my partner, I reckon this is gonna do all right.

Andy 
It’s gonna blow, it’s gonna blow.

Nathan
I, I thought in million views, I thought, you know, it’s gonna hit a million. Within two hours I uploaded both, both, TikTok and Instagram at the same time. And within two hours it was on about two 3 million on TikTok views, and it was on about 1 million on Instagram, and I’ve never had such rapid views. Uh, in my whole time on social media. And then, yeah, it went on to like 119 million views on TikTok and, um,

Andy 
A hundred. What was that 119 million views?

Nathan

119. I was at the top. Uh, hang on. It was in the top 200 of, uh, most viral videos on TikTok. Yeah. For,

Ange
That’s amazing. This is the beauty about these platforms when you have global reach, right? You truly are an Aussie sensation.

Andy 
Were you, were you just sitting back? Cuz this would be me, right? If I’d posted a video and gone, hang on honey, I reckon this is gonna be a good one. You know, I would’ve sat there with a beer. I would’ve been watching going, Hey, whoa, keep this up now. I wouldn’t have slept that night. I went, whoa, we had a million, 119 million views.

Ange
That’s madness.

Andy 
Freaking like, did you work the next day? What happened?

Nathan
Pretty much exactly how you said it. All you did with what I was doing, Yeah, no, it was it. The funny thing is, as I said, I’ve never had a, had a few videos, hit a few million views, but yeah, I’ve never had something so extreme like this. And, um, what basically happens when within a few hours it was up to 10 million views, and even on Instagram it was up to three, 4 million, which was crazy in a few hours. In a few hours. And what happens is your notifications actually turn off, um, it just shuts down. Um, it shut down for about a week.

Andy 
Just blew up the internet.

Nathan
It’s just, You, you, you can’t find out what’s happening. Um, or commenting or anything. Um, but it was like I was there at midnight. I was there for about an hour, just going, this is, it’s going nuts. This is just crazy.

Andy 
Oh, that’s crazy.

Ange
So being a typical Aussie, have you turned around and said to yourself, I need to start mowing lawns in my thongs?

Nathan
Yeah. Well, the thing, see what looks. I’ve always done that as a kid in my own home. Uh, I know many people that do it, but one thing about that is I have put a few videos up before in the past, and the one thing about when you put videos up of mowing in your thongs, you get a lot of people on there that will, um, give you a ribbon, get in you and saying, where’s your safety boots?

Ange
Don’t worry.

Nathan
Yeah.

Andy 
No. It’s funny how it all goes, isn’t it? But um, yeah, I could just imagine you that night. So, The good thing about that, right? It was a Sunday night, you, you did this video, you’re like, hang on. I, you know, you said to Mrs. Says, hang on, this is gonna explode. It did explode. It went nuts. Have you had anything, and that was April, May last year. Have you had anything since then that you’ve felt the same? Or hang on, this one’s gonna go? Or you always try to, trying to chase that one down?

Ange
Chase the feeling.

Andy 
Yeah. Yeah.

Nathan
So, yeah, that’s it. So the problem, the problem is about when you go like there’s viral and then there’s, you know, for me something like 119 million viewers is insane. And when, when you hit a number like that, the problem is that people just jump on your page and they’ll follow, but cuz they get a good feeling or a high, or whatever you wanna call it. The thing is though, when you start uploading videos after they’re expecting that same kind of feeling.

Ange
Totally.

Andy 
So you’re a lift game.

Nathan
Yeah. The pressure is on you and it is not, is not easy to give them that feeling again.

Ange
So these followers turn into scather and now start writing you bad messages?

Nathan
Uh, I look, I’ve had, I’ve had some, I’ve had my fair share of um, comments on, on social media and, um, I learned earlier on, um, I was trying to get monetized or whatever, um, for I think it was YouTube or something. I actually responded to it to someone, it wasn’t rude, but I responded and, um, somehow got me in trouble and I’ve learned that. You just gotta have a block or delete.

Ange
If you’ve nothing nice to say, don’t say anything at all.

Andy 
The tall poppy syndrome’s real, and it’s really real in Australia and, and obviously I’ve been there many, many times. It got to a point with my staff too, I go, you know what, if someone puts a bad comment in, just delete it. Move on. And you know what? You know the one thing I don’t want. I don’t want to know about it because I know I’m a good person. We’ve got beautiful people around us, and an amazing community. If someone doesn’t like me, I’m cool with it, but don’t tell me about it cuz at the start it used to get me down a little bit. Oh shit, okay, what have I gotta do differently? What are we gonna do? So, mate, that’s so true. You do it really well. Once everyone’s like, okay, the next one’s gonna be amazing, the next one. So you’re really fighting to get back. So, The interesting thing is I know there’s a lot of tradies that are filming their jobs more and more now, and you know, and some will go, ah, yeah, I, I filmed doing a hot water heater, or I filmed doing a basin or a toilet install and, and what you are saying is, And I know a lot of them will be thinking, and obviously I’m talking plumbing, being an ex plumber, but, you know, it’s something that some people might find interesting, but it’s not really blow your socks off interesting. So you gotta find something that has an angle that is gonna make the listeners and, and the younger people go, ah, this is amazing. Like

Nathan
Yeah. I’ve had a look at all the different kinds of tradies that are on social media. Yeah. And, There’s a lot of things like IE, painters, they go in there and they just paint a wall and they do before and after that. That can get a lot of views and a lot of attention or carpet cleaners, and then they branch out into trying to steam clean the carpet like mowing a lawn, stripes and all that kinda stuff. There’s always people out on the internet world that wanna watch something and every trade can make satisfying videos because even building houses, you know, I’m interested in knowing how you do it from as long as it’s in quick, uh, and not an hour long video. Um, but yeah, it’s, anyone can get on social media and out their business.

Andy 
So I know one thing with the plumbers, you know, you get a block drain and it can be tree roots in a drain. And then I’ve seen quite a few.

Nathan
That’s fantastic.

Andy 
That’s the viral, start at the roots and then they’re pulling out and it’s like, you know, it’s one sewer and they’re dragging it out. Five meters, 10 meters, 20 meters, 30 meters, and it’s disgusting. And if I was like, oh my God, is that what lives in our drain? And you’re right, that is like the pimple popper, right? It’s just like I turn that on and go, how gross? And I’ve got my eyes closed. Yeah, but they’re slightly open. Just ready to watch it explode!

Nathan
But people are still watching.

Ange
They’re watching through their fingers. I need to close what I want.

Andy 
Give us a tip right now cuz obviously. You are doing very well and it’s exploded for you, and you’ve seen a lot of tradies in what they’re doing on social media. If there was a tip that you could give them right now, what would it be to help them have a video that just takes off?

Nathan
It’s, it’s, for me, it’s all about consistency. You’re gonna make mistakes, uh, people aren’t gonna be interested. But if you just keep having a go, having a crack, um, you gotta get that video that’s gonna get a bit of attention. And once you get there, Anything’s possible for you, for your business.

Andy 
Nah, exactly, exactly. You just gotta have a crack. But as you said, keep doing it every day. Post it on a Sunday. Keep it to either 15 seconds to 45 seconds. Make sure the very first image is something that may attract people and, and, um, yeah. And then go for it.

Ange
Actually, post it every day.

Nathan
Yeah.

Andy 
What did I say?

Ange
Post on a Sunday.

Andy 
Oh no, sorry. That’s right. Post every day. But Sunday night’s the best.

Ange
Is a good night.

Nathan
So I found, as I said, look, it changes from week to week, but I found Sunday nights are a good time. Um, it also depends on your audience too. I have a massive audience from Europe. Um, so I’ve also gotta say, think if I want to engage them, I’ve gotta be checking on what their time is over there. Um, if it’s in the middle of the day when they’re working, I’m not gonna get much, uh, attention to my video.

Andy 
So, okay. Let me ask you that. Does it actually give you a percentage breakdown of what is in Australia compared to overseas? So what percentage is Australia?

Nathan
So. You know, people may think that a lot of my audience is Australian. I would say about 30%, um, of my audience is Australian. Most, my biggest, uh, audience is actually Brazil.

Andy 
Wow.

Ange
Oh wow, wow.

Nathan
And we’ve no disrespect, I don’t understand what they’re saying to me. Um, I get a lot of comments. And I’ve just gotta put the thumbs up and say thank you. So I, I, I dunno what I’m, what I’m sometimes

Ange
gotta stick it through a translator.

Nathan
Yeah, exactly. Yeah.

Ange
They’re just looking at the good looking tradie and that’s all.

Andy 
I’d love it for someone to jump on there and read it. Someone that could read Brazilian and actually tell you what you’re actually actually thumbing up, you know, like. That could be an absolute classic. Classic.

Ange
So Nathan, that being said, I’m really curious to know where you see yourself going in the future with this?

Nathan
Okay. So as I said, I’ve been doing this for 15 years. The reality is, and it was my choice to do this well, people say it’s not a trade, there’s an argument around that. But to go in this game, um, the reality is, it will take its toll on your body using this equipment. Um, and it stays poor me. That’s just the reality of it. So I am gonna be able to be doing this the way I’m in another 10, 15 years. So, What I want to be doing is making videos and then hopefully my goal is to be a content creator and maybe just have to go out once a week and go and do someone’s lawn or garden for free. And then use whatnot on the internet and make money through that. That is my goal.

Andy 
Yeah. And I think a lot of tradies think similarly to you. We are all pretty, you know, the body does get smashed up over many, many years of being in the hot sun on, on, you know, in the under the houses in roofs, whatever it may be for you. And we don’t get any younger, but obviously there’s one thing I’ve always noticed with, um, guys doing lawns and edges and that they’re always pretty fit. You know, you’re out in the sun and you’re, you’re sweating it out. There’s no doubt. But you’re right. You can’t do it forever. But we are really looking forward, and there’s no doubt everyone listening today would love to see you in the future, grow some type of business out of this and keep this going. It sounds like, you know it, a lot of people are building businesses outta social media these days. There’s no reason why you can’t as well. So

Ange
The beauty of technology, right? Globally, yes.

Nathan
Times have changed.

Andy 
Time mate. Times have changed, you know, and um, yeah, it’s crazy. Just like our kids, you know, they can’t go and brush their teeth without watching TikTok at the same stage. You know, what are you looking at? He goes, oh, just this, and yeah. You know? And anyway, so, But hey buddy, I just wanna play a little game with you. We do it always to the people that come for our podcast. We’re just gonna, um, do three quick fire questions. You have, you know, 10 to 30 seconds to answer each. Are you ready?

Nathan
I am ready. Let’s go.

Andy 
Okay. So mate, what’s the number one thing on your bucket list?

Nathan
All right, I’ve done a lot of traveling around the world. I’ve always wanted to go to Hawaii.

Andy 
Ange and I’ve never been to Hawaii either.

Ange
I have been to Hawaii.

Andy 
Oh, you have been? I haven’t. Now we haven’t been there either, but we’ve done a lot of traveling. But, why Hawaii?

Nathan
Because I love the beach. I used to surf as a kid. I just wanna sit there and watch these big waves and see something, basically.

Andy 
Someone else and go, whoa, that would’ve hurt. And laugh at the same time. So, mate, the second one, what is your biggest fear?

Nathan
Yeah, that’s a good one. So I actually have two. Uh, I have a fear of needles and my other one is, my son had, uh, open heart surgery when he was a kid. And he’s due for another open heart surgery. And that’s my next fear when that day comes.

Ange
Best of luck with that.

Andy 
Yeah. Best of luck, mate. We’re all with you. I know all those listeners will give you that. Love everyone hands together, pray, give that love and send the uh, good vibes. Number three, what is the best piece of advice, business related or not that someone has ever said to you?

Nathan
Okay, so in business I was always taught from a young age, uh, to know your worth. Don’t ever under, undercut yourself. Once you start doing that, then you are starting to undercut your business, charge appropriately and, um, you know, everyone makes mistakes, so just get up and tomorrow’s a new day.

Andy 
Mate. I love that. And I just wanna say to everyone out there right now, are you charging what you are worth? Like do you, are you really charging? Like it’s like I come, No, exactly. I come across so many people and they go, I’m struggling in business and this is hard and that’s hard. And I go, okay, so what do you do? What are you charging? What? I’m like, mate, now wonder if you go and broke. Like there’s no way you can do it for that. And I think the other one is, Owning a trade business is bloody hard. It doesn’t matter what trade you’re in, it’s hard. You’re gonna have your high days, you’re gonna have your low days. And many of us, many of us have picked ourselves up off the floor and gone. You know, there’s times you throw your cots out and that’s it. I’m done. But you pick yourself up off the floor, and you just keep going. So, Mate. That is really good advice. And anyone out there, if you don’t know your worth and you’re not charging enough, then make sure you do.

Ange
Yes, absolutely. Nathan, so fabulous that you could join us on the show today. It’s been really great to get an insight into the world of viral social media for tradies.

Andy 
Absolutely, and if anyone does wanna check out Nathan’s channel, you can search Nathan’s lawns and gardens on all platforms and we’ll also tag him in on our show notes.

Nathan
Thanks so much for having me. This was fantastic.

Andy 
Yeah, buddy. It was really good having you here. You know, you just remind me you’re a typical tradie like us all, you come in your thongs, you’re mowing your lawn in your thongs. Don’t do that, mate. Safety first. Safety first. But no mate, it’s been so good to have you here and just to see what has happened and for all our tradies listening to go. You know what, there’s other opportunities. You just gotta get the right video at the right time and before you know it, you’ve absolutely cracked it just like you have mate. So thank you very much for joining us today.

Nathan
Absolute pleasure. Thanks for having me.

Ange
That was awesome. For those of you who are on social media but perhaps aren’t using it to the best of its ability, or for those who haven’t perhaps even dabbled in it yet, then I suggest you take a note from Nathan’s book and get started ASAP.

Andy 
Definitely. And guess what? There’s a lot of us old dogs out there that just don’t necessarily like social media. But guess what? It’s the way technology and marketing is going these days. So get on it and until then, we’ll catch you next time.

Ange
See you then.

Andy 
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