What lessons can tradies learn from Netflix? This media services provider has absolutely mastered the use of social media to gain attention for its shows and …
Having a loyalty program is not something just reserved for your local café. Let’s remember something important: When it comes to selling, it’s a lot …
With increasing technology and the rise of the internet, tradies need to get savvy with their marketing. And the most recent savvy marketing trend, Google Adwords. Google …
What is retargeting, and what does it mean for your trade business? What is retargeting? Also known as ‘remarketing’, it’s a form of online advertising that …
Even though direct mail is considered outdated by many marketers, it actually boasts a strong response rate. In a highly digital age, it’s surprising, but true. …
Customer testimonials catch your prospect’s attention and build a relationship of credibility and trust. Let’s face it, today’s consumers are skeptical. Can you blame them? When other …
It concerns me many small (and some large) businesses waste marketing dollars on inconsistent marketing. Marketing consistency means customers will immediately connect with your business. Here …
