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Marketing

3 low-cost (or free) ways to increase traffic to your website

Why wouldn’t you want to increase traffic to your site? Most websites don’t get nearly enough visitors, and without these visitors (otherwise known as ‘traffic’) …

Knowing your target audience is important to your trade business

Who is your target audience? This starts with you deciding who is your A-grade customer (versus B, C or D grade customers). Perhaps your A-grade …

Website mistakes your trade business is making

Your website is vital to the success of your marketing and your branding. Essentially, the success of your trade business relies on it. Your website …

Cheat sheet: How to design a professional customer newsletter

Repeat customers spend up to 3x more new customers. Nope, this isn’t a random statistic; we did the math in our very own plumbing business and were …

4 customer types you need to know to win the quote

When it comes to winning the quote, a one-size fits all approach to your communication with customers could be detrimental. Personality has as much of …

Snapchat and tradies: what’s the drill?

Snapchat is a social media platform that allows users to send pictures or videos of up to 10 seconds to their followers. So, what’s it …

7 marketing ideas that will cost you little or nothing at all

When it comes to running a trade business, the saying is true – you have to spend money to make money. Unfortunately, there’s no guarantee any …

Content marketing: 9 reasons video is the most powerful

Content marketing — informative articles, blogs, videos — is a subtle alternative or complement to a more direct, message-driven strategy (promotions, sales, “book now!” etc.). …

Is a rookie mistake with your website costing you new customers?

This rookie mistake with your website is probably costing you new customers. Let’s take a look at the experience through your customer’s eyes when they want …

Marketing HACK: How To Turn 1 Piece Of Content Into MANY!

It is an absolute mission to continuously come up with new content ideas – a mission that is sometimes deemed impossible when you literally cannot …

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  • Home
  • About Us
  • Membership
  • Events
  • Podcast
    • The Tradie Show
    • Guest Podcast Appearances
  • Free resources
    • Business Tools
    • Books
      • Start Up. Scale Up. Sell Up.
      • Tradie Wife
  • Contact
  • GAMEPLAN CALL